We have done usability improvement of all pages, separated sets and products and added a sidebar basket. Conversion Improvement such as implemented auto-discount for the second set, cross-selling at cart/checkout, pre-order functionality, added Gift item, expanded payment methods with: PayPal, Google Pay, Apple Pay, added “Get Email Subscription Discount” popup. Also we have separated sites for B2B clients with unique prices and integrated Tvey with Sendinblue and fulfillment providers.